Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. We combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

With its colors, shapes and textures, The DeZert compels to mind images of clashing metal extravaganza in vivid no-man’s lands. The DeZert’s sharp, clear-cut dial contrasts beautifully in both color and texture to the sand-colored leather NATO strap. And it’s really in the rock gems & mineral hiding under the windy sand that THE DEZERT takes its roots.  

THE DEZERT features an exclusive double-battery design. The two visible batteries ensure a long power supply to the LED. When the first one runs off, a tiny red LED goes on and invites you to switch to the reserve. 

An iron fist in a velvet glove. The core of our machine is housed in a stainless steel case in turn wrapped in thermomoulded nylon sheath recalling insulating materials. The top class-10 nylon shows to be hard, resistant to abrasion & insensitive to stress cracking. Furthermore, its Paraffin-like structure guarantees the beast a soft touch and a silky look.

Light was conceived of as an integral part of the design: this is why 4 LED backlight the hour ring, giving it a spectacular look in the night-time. 

The Electricianz is about bringing top quality driven by Swiss know-how in watch-design and technology, at an unprecedented price-point. Behind our streamlined design, the watch comprises more than 50 pieces, assembled with care.

Specifications