Electricity keeps the world moving. The Electricianz is on a mission to put that energy in the spotlight. We combine watchmaking techniques with bold colors and patterns for a line of watches that is both creative and reliable.

The Steel Z catches the light in a yet unprecedented way, while rose-gold touches illuminate the dial from within. And lightplay does not stop here: The original LED backlighting has 5 LEDs, for ultimate night-vision. The soft and sandy calfskin leather strap offers a welcome contrast in both look and feel. The modern gentleman-farmer; true to traditions yet on the lookout for innovation. 

An iron fist in a velvet glove. The core of our machine is housed in a stainless steel case in turn wrapped in thermomoulded nylon sheath recalling insulating materials. The top class-10 nylon shows to be hard, resistant to abrasion & insensitive to stress cracking. Furthermore, its Paraffin-like structure guarantees the beast a soft touch and a silky look.

Light was conceived of as an integral part of the design: this is why 4 LED backlight the hour ring, giving it a spectacular look in the night-time. 

The Electricianz is about bringing top quality driven by Swiss know-how in watch-design and technology, at an unprecedented price-point. Behind our streamlined design, the watch comprises more than 50 pieces, assembled with care.

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